Thursday, September 10, 2020

What You Can Learn From Entrepreneur Magazines Social Media Challenge Part 2

Developing the Next Generation of Rainmakers What You Can Learn from Entrepreneur Magazine’s Social Media Challenge Part 2 This is the second post on social media in my series based on the Social Media Challenge Entrepreneur Magazine created. The magazine’s second post was:  The Launch: On the Scene with Big Papa’s BBQ. What can you or your law firm do based on the lesson in this post? I suggest you do a free program at your office. It might be a “Breakfast Briefing” or a “Lunch and Learn.” Pick a topic that your target market would really care about. Then, in addition to inviting clients, figure out which potential clients and referral sources are on Twitter and use Twitter to invite them. You might also announce the program on your LinkedIn page and/or your Facebook business page. When you do the Breakfast Briefing or Lunch and Learn, make sure those who attend know how to find you and your firm on LinkedIn, Facebook and Twitter. Include links in your handout materials. I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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